A prioritized plan of touchpoints, assets, owners, cadence, and metrics to improve hiring conversion.

An activation plan is a practical roadmap for turning employer brand into measurable hiring outcomes. It defines: priority roles, the touchpoints that matter most (job posts, outreach, interviews, offers), the assets needed (templates, proof blocks, talk tracks), owners (TA, hiring leaders, marketing), and a cadence for shipping and iterating. Most importantly, it includes a measurement plan tied to funnel metrics (reply rate, apply-to-screen, offer acceptance, time-to-fill, early attrition). The goal isn’t “more content." It’s making you more choosable by improving conversion where candidates decide.