A side-by-side scan of how you and rivals pitch jobs—what you claim, prove, and where you’re indistinguishable.

A competitive employer brand audit reviews how your real talent competitors position themselves across the candidate journey: job posts, careers pages, LinkedIn, Glassdoor, ads, and employee content. You map their promises (claims), credibility (proof), and targeting (who they’re trying to attract). Then you compare that to your current story and funnel performance to find gaps and openings. The goal isn’t to “copy better.” It’s to become more choosable by finding an ownable angle: a role-relevant differentiator you can prove, that competitors can’t credibly claim. A good audit ends with decisions: what to stop saying (generic), what to double down on (ownable), and what proof you must surface to win.