Competitive messaging map + proof analysis + differentiation opportunities + recommended position and quick-win templates.

A solid 10-competitor audit typically includes: (1) competitor list + rationale (why these are true talent alternatives), (2) capture of their messaging across key pages and job ads, (3) claim map (what everyone says), (4) proof map (who backs it up with specifics), (5) fit/tradeoff signals (who uses self-selection well), (6) channel notes (where they show up and how), and (7) “white space” opportunities—role-relevant angles that are under-owned. The output should drive action: recommended positioning for priority roles, proof points you must surface, what to stop saying, and quick-win assets (job post modules, outreach hooks, interview/close talk tracks). It’s only valuable if it makes you more choosable and improves conversion.