Deliverables that change behavior: role narratives, proof points, templates, interview/close scripts, and a measurement plan.

The deliverables that move outcomes are the ones that change behavior at decision points. Examples: (1) positioning + proof points for priority roles, (2) role narratives that clarify impact and tradeoffs, (3) job description and outreach templates, (4) interview and close talk tracks with objection handling, (5) a careers-site “why this role” module you can reuse, and (6) a measurement plan tied to stage conversion. Litmus test: if recruiters and hiring managers can’t use it tomorrow, it won’t change outcomes.