Employer Brand Basics

What can we realistically ship in the first month of employer brand work?

Short Answer

A choosability starter kit: positioning, proof, role narratives, JD/outreach templates, supporting messaging, and outreach.

Long Answer

In month one, ship what changes decisions: (1) a clear position for the priority role family, (2) proof points and stories, (3) role narrative + success profile, (4) job post modules, (5) recruiter outreach sequences and (6) automated messaging. If you can also update the top section of the careers role page, even better. The goal is to move conversion quickly, then expand scope with confidence.

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James Ellis presenting to audience

An employer brand that drives obvious value in 3-4 weeks?

When you take a fresh approach to employer branding, more as a business driver than an application generator, as a way to make your differentiated value shine rather than as a bumper sticker, amazing things can happen.

Want to see how a company between 200-2000 employees can attract the best talent away from anyone?

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