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Offer acceptance, time-to-fill, cost per hire, agency dependence, and early attrition—especially in priority roles.
Lagging indicators confirm the system worked end-to-end. The big ones: offer acceptance rate, time-to-fill (and time-to-accept), total cost per hire/accepted offer, agency usage share, and 90-day retention. Quality proxies (ramp time, 90/180-day performance) are also lagging but valuable if you can measure them consistently. A choosability-driven brand should improve efficiency (faster, cheaper hiring) and precision (better fit, fewer early exits).

When you take a fresh approach to employer branding, more as a business driver than an application generator, as a way to make your differentiated value shine rather than as a bumper sticker, amazing things can happen.
Want to see how a company between 200-2000 employees can attract the best talent away from anyone?