Reputation, Change & Trust

Should we respond to Glassdoor reviews as part of employer brand?

Short Answer

Yes, but never defensively. Every brand has a positive and a negative side. A bad review can simply be proving your brand by highlighting the tradeoffs.

Long Answer

A company that "moves fast and breaks things" will likely feel chaotic to some people. So if someone complains about the level of chaos, they aren't complaining, they are proving your brand's promise. A Glassdoor response should put a spotlight on that idea: that some people will love working at your company and some won't, but that all the reviews are further proof of what you offer talent. It is up to them to decide if that's something they want.

James Ellis presenting to audience

An employer brand that drives obvious value in 3-4 weeks?

When you take a fresh approach to employer branding, more as a business driver than an application generator, as a way to make your differentiated value shine rather than as a bumper sticker, amazing things can happen.

Want to see how a company between 200-2000 employees can attract the best talent away from anyone?