It ranges widely. Cost depends on scope, speed, research depth, and how many role families you’re enabling.

Employer branding cost depends on what you’re buying: a “brand launch” (big research + content) or a choosability system (positioning + proof + workflow assets + measurement). Costs rise with: number of role families, number of regions, amount of stakeholder alignment, and production (video, photography, site rebuilds). If your goal is hiring impact fast, prioritize deliverables that change conversion: role narratives, proof points, recruiter/manager talk tracks, job post + outreach templates, and a simple activation plan. The most expensive outcome is paying for pretty assets that don’t change daily recruiting behavior.