Research, Proof & Validation

How many employee interviews are enough for employer branding?

Short Answer

Typically 12–20 for patterns; fewer if tightly scoped to one role family, more if diverse/global.

Long Answer

You’re interviewing for patterns, not quotes. For a focused scope (one role family or function), you can often see patterns in 8–12 interviews across levels and managers. For a broader EVP, 12–20 is a common range to capture variation (tenure, performance, region, business unit). Add a few “edge cases” (new hires, recent exits if possible, high performers) to stress-test claims. Stop when you’re hearing repetition and can support each pillar with multiple examples and artifacts. The goal is enough truth and proof to ship—then refine based on market response.

James Ellis presenting to audience

An employer brand that drives obvious value in 3-4 weeks?

When you take a fresh approach to employer branding, more as a business driver than an application generator, as a way to make your differentiated value shine rather than as a bumper sticker, amazing things can happen.

Want to see how a company between 200-2000 employees can attract the best talent away from anyone?