Most impact comes in 3–8 weeks; deeper maturity takes 3–6 months depending on scope and adoption.

If you focus on priority roles and practical enablement, you can see measurable movement in 3–8 weeks (reply rates, apply conversion, offer acceptance). Bigger work—multi-role EVPs, global alignment, deep content libraries—often takes 3–6 months because adoption and consistency take time. The real variable isn’t “brand work,” it’s operationalization: how quickly you embed the message into job posts, outreach, interviews, and offers—and hold teams accountable to use it.