Employer Brand Basics

How fast can you build an employer brand that’s usable?

Short Answer

Fast—if you focus on differentiated values and ship workflow assets first, you can be usable in weeks, not months.

Long Answer

Usable doesn’t mean “fully produced.” It means recruiters and managers have a clear, proof-backed story and templates they can deploy immediately. With focused research (interviews + competitor audit) and tight scope (1–2 role families), you can produce role narratives, proof points, and talk tracks quickly. The key is shipping into workflow early and iterating based on conversion data. A choosability-first approach values speed-to-first-impact over big flashy launches.

James Ellis presenting to audience

An employer brand that drives obvious value in 3-4 weeks?

When you take a fresh approach to employer branding, more as a business driver than an application generator, as a way to make your differentiated value shine rather than as a bumper sticker, amazing things can happen.

Want to see how a company between 200-2000 employees can attract the best talent away from anyone?