Better organic demand and higher conversion means you don’t need to post everywhere to get candidates.

Job boards become expensive when your message is generic and your apply rate is weak—you compensate by posting more, boosting, and sponsoring. Employer brand reduces that by increasing direct traffic to your careers site, improving job post conversion, and increasing the share of qualified applicants from organic sources (search, referrals, social, communities). It also lets you be more selective: fewer postings, better targeting, and higher yield per posting. The goal isn’t “zero job boards”—it’s using them strategically rather than as a tax for being indistinguishable.