Sell the reality: ICP, ACV, cycle, enablement, comp mechanics, and who wins here—plus proof.

Sales candidates choose based on trust in the motion. Lead with your go-to-market reality: product category, ICP, ACV, sales cycle, inbound vs outbound mix, territories, and what “good pipeline” looks like. Be explicit about enablement: training, marketing support, SDR partnership, tools, and manager coaching cadence. Include comp clarity (ranges, OTE attainment norms if you can share) and career path. Proof matters: top rep stories with context, quota attainment trends, ramp time, and customer outcomes. Tradeoffs help self-selection (early-stage ambiguity vs mature process). Being choosable in sales means making the bet feel rational and winnable.