Be specific about pay, shifts, safety, training, overtime, tooling, and advancement—no corporate fluff.

Trades candidates want clear, practical information. Lead with what matters: pay range, shift schedules, overtime expectations, job security, safety culture (procedures, PPE, incident response), tooling/equipment quality, and supervisor style. Detail training (apprenticeships, certs, cross-training) and advancement (lead roles, maintenance pathways). Use proof: safety record improvements, internal promotions, tenure stories, and what “a good day” looks like on the floor. Tradeoffs are fine—just be honest. Choosability here comes from reducing uncertainty and showing respect for the work with specifics, not mission statements.