Workflow Enablement (ATS/CRM/Interview)

How do I train interviewers on employer brand messaging?

Short Answer

Train for consistency: what to say, what proof to use, what not to promise, and how to handle common objections.

Long Answer

Interview training should focus on reducing candidate uncertainty. Teach interviewers the core narrative (why this role, why this team), the approved proof points, and the tradeoffs that define fit. Provide do/don’t guidance to avoid overpromising. Add a short objection playbook (remote, scope, pace, growth, comp) and teach how to answer with evidence. Then reinforce with interview prep checklists and periodic calibration. If candidates hear the same credible story from every interviewer, they trust it, and you become more choosable.

James Ellis presenting to audience

An employer brand that drives obvious value in 3-4 weeks?

When you take a fresh approach to employer branding, more as a business driver than an application generator, as a way to make your differentiated value shine rather than as a bumper sticker, amazing things can happen.

Want to see how a company between 200-2000 employees can attract the best talent away from anyone?