Measurement & Analytics

How do I run an employer brand pre/post measurement?

Short Answer

Define what you wanted the employer brand to do first.

Long Answer

The biggest issue is thinking that there's away to measure it. There really isn't. But you can measure the impact it is making on your company, provided you know what impact you wanted it to make in the first place.

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James Ellis presenting to audience

An employer brand that drives obvious value in 3-4 weeks?

When you take a fresh approach to employer branding, more as a business driver than an application generator, as a way to make your differentiated value shine rather than as a bumper sticker, amazing things can happen.

Want to see how a company between 200-2000 employees can attract the best talent away from anyone?

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