Start where conversion is leaking most in priority roles: ship small, reusable assets, measure, then expand.

Pick 1–2 priority role families tied to growth. Identify the biggest funnel leak (low replies, low apply quality, offer declines, slow time-to-fill). Ship the smallest assets that address it: role narrative + proof points + templates (JD, outreach, close talk track). Train the few people who touch the most candidates (top recruiters, key managers). Measure weekly and iterate. Once you see lift, scale templates and proof collection across more roles. Limited time favors focus, shipping, and measurement: the core of becoming choosable.