Think of it as a "people brand," the stories of people who work there offers a whole new set of emotional colors to paint with.

lives in a world of "feeds and speeds," competing on feature sets and relative value. But with a strong employer/people brand established, you'll be collecting tons of employee stories, connecting those individuals' "why" to the product and purpose. To a marketer, this is akin to giving them new colors to paint with, allowing them to thread in emotional ideas to underpin why the company cares so much about the product and its consumers.