Make it about execution speed: hiring is the growth engine; choosability makes it faster, cheaper, and more reliable.

CEOs care about speed and leverage. Anchor the pitch in strategic priorities: growth targets, product roadmap, customer delivery, or expansion. Show how hiring friction is slowing execution (open roles, slow cycles, offer declines). Then present employer brand as a way to win talent decisions: a clear position for priority roles, proof that reduces candidate risk, and consistency in interviews/offers. Emphasize outcomes: shorter time-to-fill, better offer acceptance, fewer mis-hires. Close with a simple ask: sponsorship to focus on priority roles, align leaders on the story, and enforce adoption. Becoming choosable is a competitive advantage—because it makes scaling possible.