Look for choice signals: offer acceptance vs comps, re-engagement rates, branded search, and “why us” in interviews/surveys.

Preference shows up when candidates choose you when they have options. Practical measures include: offer acceptance rate (especially for in-demand roles), “first-choice” signals in recruiter notes, decline reasons shifting away from “unclear/unsure,” re-engagement of silver medalists, and higher response rates among target segments. Add light survey questions at key moments: “Who else are you considering?” “Why are you leaning yes/no?” Also watch branded search growth and direct traffic to role pages from target audiences. None are perfect alone—together they indicate increasing choosability.