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Track time-to-fill and stage duration by role before/after, especially time-to-accept and drop-off rates.
Time-to-fill improves when conversion improves and stalls shrink. Baseline time-to-fill by role family and break it into stage durations (posting→screen, screen→interview, interview→offer, offer→accept). After shipping brand workflow assets (job post modules, outreach hooks, talk tracks), track whether reply/apply volume and conversion lift reduces stage time and restarts. Also monitor “candidate decision speed” (offer out→accept). If time-to-fill drops while quality stays steady or improves, your choosability system is working.

When you take a fresh approach to employer branding, more as a business driver than an application generator, as a way to make your differentiated value shine rather than as a bumper sticker, amazing things can happen.
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