Segment by location for roles with different labor markets; compare conversion and acceptance, not just traffic.

Geography changes the decision set (local competitors, commute, pay norms, schedule constraints). Segment metrics by location for the role families where location matters (onsite/hybrid, shift work). Track stage conversion, time-to-fill, offer acceptance, and decline reasons by market. If one geography underperforms, adjust proof and fit signals to local realities (schedule clarity, pay transparency, stability, commute). Becoming choosable means being credible in the local context, not copying the same story everywhere.