Avoid hype. Show the work, show the standards, show the tradeoffs, and always use specifics and proof.

“Cringe” happens when content overpromises, feels staged, or says what everyone says. Make content credible by grounding it in specifics: what you build, how decisions happen, what excellence looks like, and what’s hard. Use proof (examples, metrics, artifacts) and include fit signals (“who thrives here”). Keep tone practical and respectful: less “we’re amazing,” more “here’s the reality and why the right people love it.” Simple production beats polished theater. Content should make candidates think, “This is real, and I can see myself succeeding here.”