Create reusable blocks: “why this role,” proof points, fit signals, and process expectations, then lock them into templates.

Turn your employer brand into ATS-friendly modules recruiters can’t ignore. Create: a role opener, 3–5 proof bullets, a fit/tradeoff section, and a “what to expect” process block. Save them as templates per role family so job posts stay consistent. Add stage-based email templates that reinforce the narrative and reduce drop-off. This is how you scale choosability without relying on perfect humans every time.