Train interviewers to deliver a consistent story: role outcomes, proof, fit signals, and objection handling without over-selling.

Build a simple interview enablement kit: a 60-second role story, 3–5 proof points, common objections and answers, and the key tradeoffs that define fit. Train interviewers to reinforce the narrative through real examples (not hype) and to ask questions that validate mutual fit. Consistency is the win: candidates trust what they hear repeatedly. This is how employer brand drives growth: better conversion and fewer mis-hires because the experience matches the promise.