Be explicit about the work model, why it exists, and what support makes it successful. Then set fit expectations.

Remote vs onsite is a major decision driver, so ambiguity kills conversion. State the work model clearly (remote, hybrid, onsite) and explain the “why” (collaboration needs, customer proximity, equipment, security). Then show support proof: async norms, meeting rhythms, equipment stipends, travel cadence, or on-site resources. Include tradeoffs (“onsite pace,” “remote self-direction”) so candidates self-select. Clarity reduces late-stage churn and improves acceptance, core to becoming choosable.