Reputation, Change & Trust

How do I handle negative employee comments without spin?

Short Answer

Everything is a data point: acknowledge, investigate, fix what’s real, and be honest about tradeoffs and constraints.

Long Answer

Negative comments are feedback from the market—ignore them and they amplify. Start by categorizing: true issues you can fix, true tradeoffs you must own, and misunderstandings you can clarify. Acknowledge the reality, explain what’s changing (or why constraints exist), and avoid overpromising. Then update your employer messaging so candidates aren’t surprised by the same friction points. The non-fluffy move is transparency: accurate expectations + proof of improvement reduces mis-hires and increases trust with the right candidates.

James Ellis presenting to audience

An employer brand that drives obvious value in 3-4 weeks?

When you take a fresh approach to employer branding, more as a business driver than an application generator, as a way to make your differentiated value shine rather than as a bumper sticker, amazing things can happen.

Want to see how a company between 200-2000 employees can attract the best talent away from anyone?