Employer Brand Basics

How do I handle downsides without hurting hiring?

Short Answer

Name tradeoffs as fit signals: “Here’s what’s hard, and who thrives anyway.” Honesty increases trust and quality.

Long Answer

You don’t list flaws; you frame tradeoffs. Every strength has a cost: fast pace, high bar, ambiguity, high ownership. Position them as a filter: “If you want X, you’ll love it; if you need Y, this won’t fit.” Pair tradeoffs with support proof (coaching, clarity, tools, guardrails) so it doesn’t sound chaotic. This approach improves quality of hire and reduces early attrition because candidates opt in with eyes open. Being honest doesn’t hurt hiring—it reduces mis-hires and makes the right candidates more confident you’re telling the truth.

James Ellis presenting to audience

An employer brand that drives obvious value in 3-4 weeks?

When you take a fresh approach to employer branding, more as a business driver than an application generator, as a way to make your differentiated value shine rather than as a bumper sticker, amazing things can happen.

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