Reduce risk: fewer inflated claims, clearer disclaimers, consistent templates, and documented proof sources. hen connect everything to business outcomes.

Legal and procurement want predictability and risk control. Show that your approach is more compliant than ad-hoc recruiting: standardized templates, approved claims, and proof-backed language that avoids overpromising. Provide a claim-to-proof map (“we say X because we can show Y”), include tradeoff language that sets accurate expectations, and define a lightweight review process for updates. For procurement, clarify scope and deliverables that drive outcomes (workflow assets + measurement), not vague “brand refresh.” When you position employer brand as risk reduction plus performance improvement, approvals get easier.