Companies with the best talent tend to win. You can't hire the best talent doing what everyone else is doing.

Imagine a world in which some of the best people in your industry wanted to work at your company, not because you paid the most, but because you offer something that other companies don't. And that thing is intensely valuable to top talent. What's the value to the company in being to hire those people, to level up each role? How much more innovation will occur? The next market-share-swallowing product won't come from people who applied through ZipRecruiter...