Spend the bulk of your timer generating reviews from people who like working there. Your score will go up organically.

Glassdoor is trust infrastructure. It offers a peek behind the curtain. The power of a brand is that it helps you know which part of the curtain to direct people's attention to. Encourage honest reviews from a broad set of employees over time—never script them. The goal isn’t a perfect rating; it’s credible alignment between promise and experience. That’s how you become choosable again.