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Put it into templates + scripts inside their tools, train with examples, and audit adoption weekly.
Adoption beats elegance. Give recruiters plug-and-play assets: job post modules, outreach sequences, screen talk tracks, proof bullets, and objection handling, all saved inside ATS/CRM templates. Run a short training with role-play and before/after examples. Then audit usage: sample outreach messages and screens, and correlate with reply and pass-through rates. Update the proof bank monthly so it stays fresh. If recruiters can use it in 30 seconds, they will—and conversion improves.

When you take a fresh approach to employer branding, more as a business driver than an application generator, as a way to make your differentiated value shine rather than as a bumper sticker, amazing things can happen.
Want to see how a company between 200-2000 employees can attract the best talent away from anyone?