Give managers a 60-second role story + proof + tradeoffs + close script and make it part of interview prep.

Managers need simplicity and repetition. Provide a one-page kit: role outcomes, success bar, 3–5 proof points, “who thrives here,” and a closing narrative. Bake it into the interview plan and kickoff doc, and coach managers on the first 90 seconds and the close. Consistency across interviewers is the choosability advantage: mixed messaging increases candidate risk and kills acceptance. Keep it practical, and tie it to metrics (offer acceptance, late-stage drop-off).