Create a proof library once, then repurpose it into many formats for distribution and demand.

Efficiency comes from systems. Build a proof library (stories, metrics, artifacts, FAQs, objections, role narratives) and tag it by role family and theme (growth, impact, autonomy, stability). Then repurpose: one story becomes a job post proof block, a LinkedIn post, a recruiter snippet, a careers site module, and a CRM email. Use templates for consistent structure: hook → proof → fit signal → CTA. Capture content in batches (monthly interviews with high performers and hiring leaders). The goal is not volume: it’s repeated, consistent signals that reduce candidate risk and increase preference.