Use internal comms to reinforce the same pillars with real proof—wins, lessons, standards, and growth—so the brand stays true.

Internal comms is where employer brand becomes lived, not marketed. Align comms themes to your employer brand pillars and regularly publish proof: project outcomes, customer impact, how decisions were made, and what was learned. Highlight behaviors that match the brand (ownership, quality, collaboration style) and make growth pathways visible (promotions, mobility, learning). This keeps the promise honest and supplies fresh proof for recruiting—closing the loop between attraction and retention.