Give employees safe, specific proof to share: role stories, wins, and “how we work” make advocacy easy and optional.

Advocacy works when it’s easy and real. Provide employees with role-specific share kits: short prompts, approved proof points, and examples of work (sanitized). Focus on substance—what they’re building, how they solve problems, how growth happens—rather than “we’re awesome” posts. Make it voluntary and lightweight (monthly prompts, occasional spotlights). When employee stories consistently match your recruiting message, credibility rises and candidates become more ready to choose you.