Turn your brand into a 60-second story + proof + objection answers, then practice it consistently.

Build a recruiter talk track around the candidate decision: Why this role, why now, why here, why believe it. Create a 60-second version and a 3-minute version. Bake in 3–5 proof points and a few tradeoffs (fit filters). Add objection handling for the predictable blockers (comp, remote, scope, stability, manager). Then train recruiters to deliver it consistently and measure impact in screen-to-interview and offer acceptance. A great talk track isn’t “brand voice”—it’s a repeatable conversion asset.