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Give managers a simple narrative: outcomes, success bar, proof, tradeoffs, and a confident close.
Managers convert candidates when they can clearly explain the work and remove uncertainty. Give them: (1) role outcomes and success metrics, (2) what excellence looks like, (3) proof of the environment (how decisions, feedback, and growth really work), (4) tradeoffs (“what’s hard here”), and (5) a closing script that connects the role to the candidate’s goals. Keep it simple enough to repeat. Consistency across interviewers is a choosability advantage: mixed messages kill trust.

When you take a fresh approach to employer branding, more as a business driver than an application generator, as a way to make your differentiated value shine rather than as a bumper sticker, amazing things can happen.
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