Build a segmented CRM + consistent proof-led nurture so you’re not starting from zero every req.

An owned pipeline means you can re-engage warm talent without buying attention each time. Start by defining priority segments (role family, location, level). Create a simple capture path (careers site signup, event leads, silver medalists, referrals). Then run a proof-led nurture: role stories, team wins, growth mechanics, and hiring process clarity—plus clear CTAs. Use recruiters and hiring leaders as distribution, not just marketing. Track pipeline health (engaged contacts, reply rate, apply rate, accept rate). This is demand generation for talent—becoming choosable over time so future hiring is faster and cheaper.