Create a 4–6 email sequence by role: role promise → proof → fit → process → CTA.

Build a short sequence that reduces risk and builds preference. Example flow: (1) Why this role (impact + ownership), (2) Proof of work (projects/outcomes), (3) How we work (standards, decisions, manager support), (4) Growth & path (how people advance), (5) Fit/tradeoffs (who thrives), (6) What to expect (process + CTA). Segment by role family so it stays relevant. Keep emails short, specific, and proof-heavy. Measure open→click→reply and downstream apply/accept. The point is not “staying top of inbox”—it’s becoming more choosable before a req even opens.