You can't (and shouldn't). The goal of branding isn't getting people to apply. It's getting in their head weeks and months before they look for a job and start with YOU.

The great brand story is from Jaguar. Someone said to a Jaguar marketing exec: I just bought a Jaguar because of a commercial. Marketing exec: Which one? Buyer: The one I saw when I was 8 years old. Recruitment marketing gets in-market job seekers to apply to your job. Employer branding creates future demand, making it difficult to attribute.