Agree on 1 position, 1 proof set, 1 priority role list, and 1 dashboard, then ship assets together.

Alignment happens through shared decisions and shared metrics. Start with: priority role families, the core “why us” position, and proof points you can consistently support. Build modular assets that both teams use: job post modules, role pages, nurture emails, and outreach snippets. Then define a single dashboard: qualified traffic → apply starts → apply-to-screen → offer acceptance. Run weekly/biweekly iteration based on data, not opinion. When TA and Marketing co-own conversion improvements, employer brand stops being “content requests” and becomes a growth lever.