Focus on workflow assets + proof bank + lightweight distribution. Ship small, reusable modules.

You don’t need a content machine to become choosable. You need usable assets and consistent proof. Start with 1–2 priority role families and create modular building blocks: job post openers, outreach hooks, recruiter/manager talk tracks, and a simple close narrative. Build a proof bank by capturing 10–15 stories and artifacts (projects, outcomes, growth examples). Distribute through the highest-leverage channels: recruiters, hiring managers, careers site role pages, and CRM sequences. Keep production light (text-first, simple visuals). Measure conversion weekly and iterate.