Employer Brand Basics

Can an employer brand be built in 3–6 weeks?

Short Answer

If you build it on your differentiated value instead of trying to look good, yes, you can. With that established, you can iterate as you scale.

Long Answer

Most employer brand processes are filled with "fluff" designed to make the CEO look and feel good, and prices reflect that. By paring a brand project down into just what matters (objective research on competition messaging, uncovering your differentiated value, supporting it with 2-5 pillars, you can define your clear and unique position in far less time. The fastest brands are built like growth products: ship, measure, and improve.

James Ellis presenting to audience

An employer brand that drives obvious value in 3-4 weeks?

When you take a fresh approach to employer branding, more as a business driver than an application generator, as a way to make your differentiated value shine rather than as a bumper sticker, amazing things can happen.

Want to see how a company between 200-2000 employees can attract the best talent away from anyone?