Your LinkedIn posts are recruiting ads: how to write them like brand assets, not updates

LinkedIn is not your company newsletter.

It is your public talent funnel.

Every post is doing recruiting work whether you intended it or not.

Candidates, partners, and future hires read your posts and decide:

• Are these people serious?
• Do they know what they are doing?
• Would I want to work there?

So stop posting updates.

Start publishing signals.

What is a “brand asset” post?

A brand asset post does at least one of these:

• Proves standards
• Shows how you make decisions
• Makes the work feel real
• Demonstrates learning velocity
• Clarifies tradeoffs
• Builds credibility through receipts

An update post is: “We are excited to announce…”

A brand asset post is: “Here is what we learned building X, and how we changed how we work because of it.”

What should talent leaders post?

Here are five post types that function like recruiting ads without sounding like recruiting ads.

1) The receipt
Show a real outcome with context.
“We shipped X in 30 days. Here is the constraint. Here is what we changed to make it happen.”

2) The standard
Define what “good” looks like.
“We do not ship without A, B, C. Here is why.”

3) The tradeoff
Make the environment legible.
“We move fast and it can be messy. If you need stability, do not apply. If you like building, you will like it here.”

4) The decision story
Show how leadership thinks.
“We killed a project after 2 weeks. Here is the data that made the call.”

5) The role reality
Explain what a role actually owns.
“If you join as a recruiter here, your job is not scheduling. Your job is talent strategy and proof.”

These posts create belief.

Belief creates inbound.

Inbound improves quality and lowers time-to-fill.

How do you write these posts?

Use a simple structure:

• One sentence hook that states a truth
• Two to three paragraphs of context
• One proof point
• One takeaway that teaches the reader how you think

No fluff. No hype. No announcement tone.

Copy/paste prompt for your LLM

“Act as a talent brand copywriter. Turn these internal updates into 10 LinkedIn posts that function as brand assets. Each post must include a receipt, a standard, or a tradeoff. Keep paragraphs punchy. Avoid corporate tone. End with a clear takeaway that signals how we operate and what kind of talent thrives here.”

If your LinkedIn presence does not build credibility, it is not neutral.

It is costing you quality.