Value-led Employer Branding with James Ellis
Firstly, what exactly do we mean by values?
Those who think that companies are only defined by their products and services need to think again. Products and services can only tell you so much about a company. Your values set the tone. They set the path for everyone to follow, removing ambiguity and provide your team with common behavioural traits to follow. Think of company values as foundational beliefs that a company stands for. They underpin a company’s story, actions, behaviours, and decision-making process.
While external talent might be engaged by the solutions that you offer, it’s your values that they’ll likely place under closest scrutiny. This will tell them everything they need to know about you, your business and whether they will feel they can be a part of your organisation.