The silent nudge: Employer branding expert James Ellis discusses the power of the unstated in storytelling
At this very moment, I am trying to make you think of a certain number.
Think it’s easy? It isn’t. Because if I wrote the number, you didn’t think it. You read it. If you saw a sign that said, “I am 17 feet tall,” that didn’t make you think you might be the height of a one-story house, did it? No. You just read it. And chances are, you forgot it two seconds after you saw it.
So here is my challenge. How do I make you think of this particular number?