Book Your EVP Masterclass Workshop

A complete program to help you build your own validated and actionable
employer brand your company will use to hire better.

Nothing cookie-cutter. Nothing off-the-shelf. Nothing off-the-rack.
This is custom talent acquisition strategy that you create.

Leverage your experience within the company and my experience as an employer brander to develop a brand for a fraction of the cost but all the value.

Become the employer brand accelerator your company needs

All classes are 90-minute live-via-Zoom and are recorded, but it's important that you select a class you can regularly attend.

Cost: $1,500US.
If you're looking for a bulk rate for multiple students or to run a private class, email me at EmployerBrandNerd@gmail.com.‍

  • Wednesdays, 10-11:30am Chicago/Central time
    February 15 - March 22, 2023
    Designed for US work-day and EMEA after-hours audiences
    Book this class now
  • Wednesdays, 3:30-5:00pm Chicago/Central time
    February 15 - March 22, 2023
    Designed for US and Australia students
    Book this class now
  • Tuesdays, 8-9:30am Chicago/Central time
    March 7 - April 11, 2023
    Designed for EMEA and those in the US who are early risers
    Book this class now
  • Tuesdays, 1-2:30pm Chicago/Central time
    ‍    March 7 - April 11, 2023
    Designed for North and South American audiences
    Book this class now
dent on this class
More than 93% of students would recommend the class
to another senior recruiter, HRBP or employer brander!
“This course gave me the tools and know-how to feel confident in delivering the framework and steps needed to help build an EVP framework. Most organizations think this will cost a lot of time and money, but now I can implement this and provide a genuinely tangible asset to my org.”
- Rachel S., Global Employer Brand Manager
“Overall this course was great - it gave me a different lens to think about the work I do - more structured, explained by an expert I really respect - I'd do it again...:)”
- Matt E., Talent Brand Strategist
“This is valuable to anyone who has to build their EVP. Simple frameworks set people up for success. These principles are clear and concise.”
- Carrie C, Heartland

Feature Articles

Header image from the employer brand manifesto
Talent Acquisition Leader's Guide to Employer Branding

December 8, 2022

Header image from the employer brand manifesto
Employer Brand Manifesto (2022)

April 12, 2022

Header image from the employer brand manifesto
How to Think About Your EVP

December 28, 2020

Header image from the employer brand manifesto
The CMO's Guide to Employer Brand

June 16, 2020

My core channels

Employer Brand Headlines logo
Employer Brand Headlines
Weekly Newsletter 📰
Since 2019, this free newsletter has landed in the inboxes of thousands of employer brand professionals to help them stay sharp as the industry evolves.
The Talent Cast podcast logo
The Talent Cast
Podcast 🎙️
Since 2016, this podcast has has published more than 200 episodes about employer branding, recruitment marketing, talent strategy and related topics.
Talent Chooses You book cover
Talent Chooses You
Book 📙
Published in 2020, this book has been called the bible of the employer branding industry. In 2022, it was made 100% open source to that anyone could access and use it.

Ready to tap into your employer brand?

A strong and clear employer brand:
📍 Attracts candidates and applications
📍 Increases recruiter response rates
📍 Increases candidate quality
📍 Supports your corporate and consumer brand
📍 Encourages employee advocacy
📍 Increases referral rates
📍 Isn't just for "big" companies

If you're ready to see how employer branding can help you compete for talent against anyone, just fill out the form.

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