The Marketing Rules Podcast - Employer Branding with James Ellis

Whether you're a global brand or a start-up, getting potential employees to want to work for you is always a challenge. Enabling them to understand what you stand for and why they should work for you than a competitor has become more down to your employer branding.Joining James Whitelock this week is an employer branding expert and soon-to-be author, James Ellis. Ellis helps define what exactly employer branding is and its role in a business. Does it sit in marketing or HR or completely separately, and he shares some examples of how to practically start on your employer branding journey?