The Falsehoods We Tell About Employer Branding

Over the last five years, employer branding has become a hot topic (or maybe a buzzword?) within recruiting circles. Debate over its value and efficacy has raged within trade magazines and conference rooms, some seeing it as a vital strategic framework, others as the flavor of the month.

I’m not here to settle that debate. Instead, I’d like to better inform it — because what’s missing in the conversation is not the idea of employer branding but the day-to-day realities of how recruiters can use it every day. To do that, let’s dispel some myths.

Read the three myths at ERE